5 Accomplishments to Make Your Marketing Resume Stand Out
If you google "marketing resume template", you'll find a lot of resume models filled with roles and responsibilities such as:
- Managed brand, design, graphics, illustrations and structure, ensuring consistent brand standards across public sites, trade show exhibition displays and collateral.
- Developed strategic plans to generate business from wholesalers and vendors involved with construction/renovation.
- Supported Sales and Product Marketing webinar sign-ups and attendance through webinar coordination and e-campaigns.
- Proofread, wrote and edited copy for print and website materials, maintaining consistency across multiple projects.
- Differentiated business through extensive follow-up to assess client requirements and foster relations.
- Generated lead reports to measure campaign results.
That seems about right, no?
But there's a problem. A huge problem, actually. Think of the marketing professionals that you know. How many of them have done (or could do) similar things? Probably most of them. Because that's pretty much what being in marketing is all about. There are differences here and there, but roles and responsibilities will often overlap. So if your resume is very close to a typical "marketing resume template", how is that helping you get interviews? After all, the best resumes are distinctive. They make you stand out, not blend in!
So here's a little something to help you make your resume stand out. It's based on the 3 Laws of Resume Writing. And it's not material that I made up. I found it by carefully studying good marketing resumes.
5 Marketing Accomplishments to Make your Resume Distinctive
- Initiated two successful marketing departments (business-to-consumer) in two different industries. (Whenever someone pioneers or initiates something, there's already a sense of dynamism, a desire to make things better, which resonates with hiring managers.)
- Marketing vice-president with an all encompassing approach to design, presentation and consistency that increased sales for his last client from $100,000 to over $900,000 in three years. (Obviously, direct bottom line impact is always a positive, concrete result. In marketing and sales, it's pretty much expected to have a few.)
- Created successful marketing strategies to open [entertainment venue], resulting in sales at 90% of capacity for the first full season. (Depending on the product/service, there are ways to measure financial impact that might speak more clearly to a specific industry.)
- Executed Facebook based marketing program which resulted in 22% increase of sales, 106K Facebook fans and 43K unique email addresses. (Results that are measured in many metrics are quite positive, but make sure that sales is one of them, not just clicks and "likes"!)
- Managed 7 direct representatives and one representative agency. (Here, we see both leadership and management, since managing staff means setting priorities, getting people to work as a team, coaching, having tough discussions... The list goes on.)
The benefit is the key component of each accomplishment: improved operations, more money, demonstrated leadership and reliability, ... Accomplishments like these are the most critical pieces of your resume. Now read that last sentence again, because that's the best resume advice you'll get this month.
If you're a fantastic employee but your resume is silent on many of your accomplishments, you'll end up behind a good employee whose accomplishments are all clearly laid out.
And for that matter, an average employee with weak accomplishments better know how to network, since the resume alone won't pull its weight. (Actually, networking skills are critical to everyone's job hunt. But let's stick with the topic, if you don't mind.)
Accomplishments are where it's at. When you solve a problem, reduce costs, make something better/simpler/faster, when you show initiative, it has to be on your resume, without being drowned out by too many roles and responsibilities (i.e. the "we've-all-done-it" resume template material). In my view, half of the energy and time spent on your resume should be focused on your accomplishments. To write good accomplishments, you need to think of what your potential employer is thinking about (problems solved, better results, and so on) and emphasize that. If you go through 20 resumes of your peers, you'll certainly find great accomplishments that you could adapt on your resume. I truly believe that is time well spent.
Many More Accomplishments, Just for You
However, I've already done that research... The 5 ideas above are just a glimpse of the full list of accomplishments I've assembled. If you'd like that well-rounded, unique list of real-world marketing accomplishments, for just a few dollars, check out our e-book, Marketing Resume Hacking, on Amazon. You can read it even if you don't have a Kindle device.