Get your Marketing Resume Noticed, with a Compelling Summary

The resume summary is a very rich section designed to quickly demonstrate you've got what it takes! Let's look at two examples of very compelling resume summaries for marketing people.

1. Summary for ABC Inc.

  • Dynamic sales and marketing executive with 15 years of experience and a history of increasing revenues and profits, winning major new customers, expanding existing accounts and decreasing costs.
  • Demonstrated expertise in strategic planning, customer relationship management (CRM), sales leadership and management, national account sales, and marketing.
  • Initiated two successful marketing departments (business-to-consumer) in two different industries.
  • Prevented a $4M+ customer loss and bolstered CRM function by strengthening customer service resolution/inside sales processes.
  • Supervised 18 direct reports, 3 agencies and had P/L responsibility.

2. Profile

  • BBA in Marketing from University of Texas, with experience in social media marketing and a passion for everything digital.
  • Proven excellence in branding, media relations, partnership building, problem solving, strategy and public speaking.
  • Executed Facebook based marketing program which resulted in 22% increase of sales,106,000 Facebook fans and 43,000 unique email addresses.

The goal of the summary is to: 1. show you qualify and 2. build a strong first impression. And you do that very, very quickly, in a few bullets. Also, unless you're too early in your career, you should mention how many years of experience you have. If appropriate, you can talk about your experience with current hot topics. Sectors or specialties you've worked in can also bring a nice touch.

Make sure your resume summary is tailored!

Always remember the job ad when preparing your summary. Maybe you'll see certain keywords in there that need to be emphasized. There's no such thing as a good one-size-fits-all resume. It has to be customized. As I often repeat, accomplishments are the strongest elements of your resume, because they make you stand out from the crowd of marketing professionals. On your resume, you want as many accomplishments as possible. But in your summary, you have to choose a few that seem most relevant for the specific job you're applying for. Which means that your summary repeats your key accomplishments. It's a smart thing to emphasize the most valuable info on your resume! A potential employer won't mind that you insist on reaching 100,000 Facebook fans or supervising 18 employees!

More tips for people in marketing

If you write a strong summary using these tips, potential employers are much more likely to give your resume a good read. And that's a necessary step to getting more interviews!

If you're looking for more advice specifically for marketers, check out 5 Accomplishments to Make your Marketing Resume Stand Out. But if you feel like 5 isn't enough, get the Marketing Resume Hacking e-book!